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Social Media Marketing, Creative Direction, Advertising
Budweiser Global (Social)
Developed and managed it's global Instagram handle while supporting global brand and marketing programs in social/digital.
As a global handle, @budweiser needed to accommodate markets from around the world. We created an easy-to-follow and globally relevant approach along with guidelines that local markets could implement to ensure that their local content was effective and adoptable on the global handle - (which was a key performance goal of the local marketing leads).
We lead everything from lifestyle shoots, to product shoots to campaign support on Instagram.
(NOTE: I also shot content for the Global handle in places like Hanoi, Vietnam.)