"Social First" approach to everything yields significant sales increases (YoY) and moves content from "Feed to TV"
My team handled the digital and social for BudLight for 2 1/2 years. In that time, we made tons of social content, supported hundreds of brand activations and for the launch of their NFL Team Cans, took truly a social approach to production making some 300+ individual pieces that ran on digital and TV (both nationally and regionally) highlighting individual weekly match-ups.
To ensure we reached BudLights audience in ways that were genuinely relevant to them, we partnered with the IMGUR community to create images and videos for the launch of BudLight Team Cans. Don't take BudLights word for it, take the IMGUR community's.