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Social Media Marketing, Creative Direction, Advertising
Budweiser
Restoring brand health after a 10-year decline by proving the brand and its consumers had more in common than JUST beer.
The team I built and lead, won the BudUS business away from the 10-year incumbent by making creative work that people truly connected with; by delivering HUGE earned media numbers; deploying wildly pragmatic approaches to media decisions and by delivering real results that didn't break the bank.
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