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Social Media Marketing, Creative Direction, Advertising
Not your Mom’s dusty, old vodka anymore.
Stoli. For a long time it was seen as a dusty, old vodka amidst a sea of newer, flashier brands. In an effort to re-establish it as a modern vodka with an original point of view, we repositioned it as the vodka of modern Russia - or at least the image of modern Russia that most Americans have: full of secrets, dangerous women and powerful men. We crafted a visual style and language that challenged convention and created intrigue. We emphasized the iconic “S” from the name, embraced the bar calls that had emerged and dispensed with the whole name “Stolichnaya” in favor of simply “Stoli.” We collaborated on the development of new flavors and even helped re-design the bottle.